Rajeev Kumar Cheruvara is an accomplished Marketing Specialist and the Secretary of SWCC, known for his strategic vision and expertise in consumer behavior. With a solid foundation in marketing and innovation, Rajeev has made significant contributions to both the academic and professional fields. He currently serves as the Marketing Head for SWCC and the Student World Cup, where his leadership and marketing strategies have played a key role in the growth and visibility of the organizations. Rajeev is an IIM Kashipur alumnus, where he specialized in Consumer Behavior, bringing a data-driven approach to his marketing practices. His research has provided valuable insights into consumer patterns and preferences, which he has successfully applied in his professional career. Rajeev is also the author of the book “Marketing Push Customers To Pull The Brand,” which has received recognition for its unique take on modern marketing strategies and the evolving dynamics between brands and customers.
He has been recognized by Times of India for his innovative marketing techniques, reflecting his ability to think outside the box and bring fresh ideas to the marketing world. Additionally, Rajeev made headlines when he received a Guinness World Record for his innovative approach to celebrating Christmas, creating the world's largest star to wish the world, further showcasing his creativity and passion for impactful campaigns. With his dynamic approach to marketing and his forward-thinking strategies, Rajeev Kumar Cheruvara continues to leave an indelible mark in the field, both as a marketing specialist and a leader in the global arena.
